he fast growing industry of selling and buying online properties can
be a very lucrative and rewarding. However, it can be confusing to even
the sophisticated entrepreneur that has experience in the regular world
markets. If you want to develop good skills at selling websites, and
avoid certain pitfalls, You must understand certain strategies
and tips for success.
The following are some essential website selling tips:
Once you are committed in selling your site, you must determine a
reasonable selling price that reflects the worth of your site, and also
attracts potential qualified buyers. The goal should be
to sell your site to the most qualified buyer within a short period of
time. Many people believe that the value of a website is based on what a
potential buyer may pay. There are different formulas used, but one
method for evaluating the value of your website, is the website valuation tool at: http://www.websitebroker.com/valuation.php.
After determining a sale price for your website, you must market your
website for sale to potential qualified buyers. There are various marketplaces to
sell your website online. Most reputable marketplaces will charge you
to list your site for sale, but will increase your exposure to qualified
buyers. When listing your site for sale, it will be important for
you to easily communicate with potential buyers and evaluate their
credibility and reputation. The sale of the website may require some
time. In fact, it may take several months if you want to receive a
reasonable profit or best price for your website.
An interested buyer will conduct due diligence prior to considering
making an offer. The buyer will want to know whether your website for
sale is profitable and what is the potential for future profits. You
should be prepared to readily provide proof of the metrics of your
website, to prevent the buyer from losing interest and moving on to a
different deal. This will also increase your credibility as serious and
reputable seller.
You should be prepared to the present the following information to a potential buyer :
- Access to or information relating to the visitor and page view data .
- Revenue, and expense data with breakdowns.
- Major sources of your traffic with breakdown of natural,direct, and PPC traffic.
- Minimal background information about yourself.
- Reason as to why you are selling your site.
- Number of staff and outside resources.
- Amount of time per week dedicated by you to running the site.
- Any additional information that you may think will be useful.
Keep your financial documents such as tax filings and financial
reports up-to-date. The company budget and business plan must reflect
the present status of the company.
Once you have negotiated an accepted sale price, a purchase
contract should be signed by the seller and the buyer. It is safer to
use and escrow service to complete the sale transaction to void any last
minute problems.
Selling a website can be challenging at first, but if with some
useful tips and formulas, you can gain valuable experience in becoming a
reputable seller.
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